The Overview
Gimber produced the first ginger organic concentrated drink with 33% real ginger a BPA-free, reusable glass bottle. Today, they produce several flavours of concentrated ginger in glass bottles and distribute them in almost all northern Europe.
The Challenge
When Gimber approached us about improving their sales, they used a simple Shopify ecommerce platform to integrate with data analysis tools to analyze the customer base. Still, Shopify has some issues when creating a multi-language store.
- All data were in silos and the customer data were unuseful
- Business insights overview landscape
The Solution
Initially, we created an audit and a tracking assessment, dividing Google Analytics into different Views, segmenting the different audiences, and breaking them down by country. In this way, the custom segments started gathering data from Google Analytics to Google Ads.
After the initial assessment, we completed a deep dive audit blending different data sources from several marketing channels and internal CRM offline sales. This helped us understand how to perform better with digital advertising, where offline sales accounts are more present.
We defined two different strategies, online and offline-to-local to help the b2b sales line to sell it better, creating branding and local performance campaigns.
A more comprehensive list of opportunities across the site highlighted strategic improvement areas.
- Customer Base Improvements: RFM analysis
- Data Science: Merge different sources to increase and normalize the attributions
- Supporting Marketing campaigns for increasing tracking signals and ROAS
- Blended advanced customer insights for creating custom audiences
Results
As a result of our research-driven improvements, Gimber saw improved sales due to better customer understanding through Looker Studio dashboards.
