The Overview
Jims Fitness is a value-for-money fitness retail chain that Dovesco co-founded as a startup and which evolved into a chain of 28 clubs before it was sold to Colruyt Group in 2021.
The Challenge
We crafted a complete audit starting with marketing analysis and funnels, going into the customer journey until the subscription end. The main pitfalls were located in explaining features and not respectful of UX guidelines.
The Solution
Creating a deep analysis about: marketing, customer signup process and creative assets for market tests. We provide solutions to fix the issues along the process of customer registration based on Baymard Institute and our experience in the field.
Our Audit analyze different angles of the business to be sure to provide you the most valuable values to fix them and grow. In the image below we analyze the Worst Pages to enlighten the bounce rate and analyze the worst pitfall in the Customer Journey.
