We helped mid-level and enterprises achieve their six-figure MRR goal two months ahead of schedule
Through rapid full-funnel experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth.
90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit gives you the confidence to make better decisions with data you can trust.
– CXL
It is possible for integrations or tracking to fail for months before someone notices them, and this can negatively impact your data's validity and accuracy. For example, ecommerce tracking may not be working with a certain payment gateway or Google Analytics filters could be misconfigured.
By performing an analytics audit, you will be able to identify these issues so you can fix them quickly. Additional benefits of analytics audits include:
- The customer experience has been improved
- Faster identification of business opportunities
- Using accurate data to make business decisions
- Increasing the accuracy of reporting and forecasting
What will my audit look like?
In addition to auditing your implementation and ensuring your data is trustworthy, we can identify additional data you need. Audits should be conducted every 6-12 months depending on the size of the shop.
Our audit helps you identify any shortcomings in your data quality, such as a broken setup, a misconfigured integration, missing data sources, or anything else that may skew your data.
- Do I have all the data I need?
- Is the data I'm collecting reliable?
- Is there anything broken or tracking/reporting incorrectly? If so, why?
1 - Kick-off Meeting
In the kick-off phase, our analytics consultants run a measurement workshop to identify your business goals and reporting needs.
2 - The Audit
Every data analytics audit will include a report with the current state of your implementation, including all relevant settings, comparisons, and checks performed. We’ll review the configuration and validity of your data in your core analytics platform such as Google Analytics or Adobe Analytics.
We can also audit any tag management tools, A/B testing tools, user behavior analysis tools, and custom data pipelines.
3 - Implement & configure analytics setups
We help you and the team to prioritize the experiments based on business importance/needs. We focus on tracking events in marketing platforms and give you a guide to share with your development team to fix them.
We'll make your GDPR compliance and Google Analytics 4 ready as well!
4 - Custom Dashboard in GA4
We create customized, real-time dashboards (or close to real-time) so you can make faster business decisions.
